Our story
Thoughtfully made, with purpose in every detail.
Lavé was born from a name I hold close: my daughter’s. I had always imagined naming this brand after her. Her art is filled with lilac tones and soft brushstrokes, and there is something about the way she sees beauty that inspired me to create something in her spirit. The name Lavé eventually came to me, and it felt right. It is a tribute to the things we both love most—the color purple and the beauty of a hand-drawn line. While “Lavé” carries the calm of lavender and the sweetness of jasmine, the name itself was born from our shared passion for those soft, purple shades. I took the “Lav” from the colors we both adore and transformed it into a name that feels gentle, peaceful, and quietly elegant.
I’ve always loved lavender and lilac hues; they represent a soft palette that I naturally return to, and you will see this reflected throughout Lavé’s world. This brand is for women who want to feel at ease in what they wear, those who are drawn to softness but still carry immense strength.
Hijab is a journey, not a struggle of exhaustion, but an act of gentle surrender. It is a daily reminder that every step we take is a return to Allah. When I started wearing hijab and living in Ottawa, finding modern, beautiful hijabs that felt like me was always a challenge. I created LAVÉ to change that, to support and inspire anyone walking this path, making the journey feel effortless and peaceful. That is why our tagline is: Soft Speaks Louder.
Thank you for being here and being part of our journey.
With love, Mariamu Himidi Founder, LAVÉ
Lavé is still growing, and there is so much more to come. But at the heart of every collection will always be this: a love for beauty in the everyday, a nod to the art that inspired us, and a deep respect for modesty in all the ways it shows up. Thank you for being here and being part of our journey.
