Lavé was born from a name I hold close: my daughter’s. I had always imagined naming this brand after her. Her art is filled with lilac tones and soft brushstrokes, and there’s something about the way she sees beauty that made me want to create something in her spirit.

Eventually, the name Lavé came to me. It felt right. It carried everything I wanted to express. The calm of lavender. The sweetness of jasmine florals. The softness that runs through it all.

I’ve always loved lavender hues, they feel gentle, peaceful, and quietly elegant. That soft palette is something I naturally come back to, and you’ll see it throughout Lavé’s world.

This brand is for women who want to feel at ease in what they wear. Who are drawn to softness but still carry strength. Every piece we offer, from hijabs to underpieces, is made to feel like a quiet kind of confidence. Not loud, not trying too hard. Just true to who you are.

Lavé is still growing. There’s more to come. But at the heart of it will always be this: a love for beauty in the everyday and a deep respect for modesty, in all the ways it shows up.

Thank you for being here.

With love,

Mariamu Himidi

Founder, Lavé